This means the best way to get firm pricing for your SEO campaign is by speaking with SEO specialists who can do some industry research and help you develop a sound plan. People often overlook technical SEO because they believe it’s too complicated. A comprehensive SEO strategy typically includes both on and off-page SEO.
On the other hand, if the page mentions the keyword 10 times, Google can be more confident about that page’s topic. And at least according to this little study, these original images potentially help us rank. So if you’re using stock photos that a thousand other sites use, consider creating custom images. And I quickly realized that 100% of the type of content on the first page results were tools. AI tools, like ChatGPT, can be a great place to brainstorm potential titles, offering a good starting point for your creative process. Because users will instantly know that your content matches their search query (which can make them more likely to click).
- In addition, you’ll also need to optimize the file size of your images.
- Once you’ve optimized your pages for improved rankings, you’ll want to measure your success.
- This is often called digital PR, and one method is to create linkable assets (or link bait).
- To encourage users to leave product reviews, keep things simple!
Dica: otimize páginas com posição média entre 6 e 20 para chegar nas primeiras posições do Google
Tools like Google Analytics can provide valuable insights into your organic traffic measurements and the effectiveness of your on-page SEO through keyword ranking changes. Large images can increase the load time, particularly if positioned above the fold, where they are immediately visible to the user upon loading the page. That is why it’s essential to ensure images have been optimized through compression. A clear and logical website structure is crucial for search engines to crawl and index pages effectively and for users to navigate the site efficiently. This can be achieved by adopting a hierarchical site structure, often visualized like a tree with the homepage at the root and branching into categories and subpages.
What you have to keep in mind is that on-page SEO & link outreach work together to create compounding growth as part of your SEO strategy. Sometimes our clients ask us how soon before they’ll see results once we start implementing on-page SEO services. The answer to this is that it depends on at least a couple of different things. Over the past couple of years, Google’s understanding of content has advanced significantly. The Bert update changed how content is processed and how well it can be understood. It is not likely if you haven’t made significant changes to your content optimization process in the past 12 months.
Develop SEO Templates and Guidelines
If you have SEO Anomaly implemented the previous three checklist points, this next step should be easy. The hub and spoke architecture is a powerful way to dominate entire topics, not just individual keywords. Not only does this waste link juice, but it also does serious damage to the experience your users get, which has a knock-on effect on many other metrics.
URLs are a minor ranking factor search engines use when determining a particular page or resource’s relevance to a search query.Keyword use in a URL can also act as a ranking factor. There are several online tools you can use to check your rankings, e.g. the Seobility Ranking Checker. The tool will immediately display your domain’s ranking as well as the top 100 URLs ranking for this keyword. You’ll also want to incorporate your keyword into the alternative text.
These bots follow links from page to page, discovering new and updated content across the web. If your site structure is clear and content is regularly refreshed, crawlers are more likely to find all your pages. Yes, the On-Page suite was designed to help search professionals improve rankings of both their own sites and their clients.
Website Structure & Navigation
Lastly, add an FAQ section at the end of your content and FAQ schema to highlight it for Google. Then, ensure that each of those sections are titled by headings and sub-headings that tell readers (and Google) exactly what each section will contain. Don’t forget to test the quality of your schema markup with a schema tester. The description should be completely unique and provide an overview of what the user will find when they click through to your page. WordPress websites should do this for you, but see if your theme is compatible. If you’re using another platform you’ll have to do this manually on every page.
If someone asks “what is concept” give the definition immediately. Check out our dedicated guide for more advice on creating SEO-friendly URLs. So if your goal is to increase sales, “blue flowers” might not be the keyword for you. If you and your team are looking for professional SEO services, you can turn to WebFX.