More people use mobile than desktop to search for services, especially local ones. If your small business relies on local traffic, you can’t afford to ignore mobile optimization. In essence, HTTPS and other aspects of page experience are signals used by Google’s core ranking systems, not standalone ones.
Please Don’t Keyword-Stuff Your Business Name
Building a large network of content-led internal links helps you rank far more quickly than most other tactics. It’s important for search engine optimization, since the highest e-commerce conversion rates occur between 0 and 2 seconds, with an average of 8.11% under one second. A user’s search intent is their specific motive behind inputting a query. “Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
High-Quality Content
However, with advancements in AI and natural language processing, you’ll need to think beyond individual keywords. SEO without it is like a beautiful new sports car without an engine; it might look nice, but it’s going nowhere. E-E-A-T is particularly important if results could impact the user’s health, finances, or safety. In other words, if the search topic is a Your Money or Your Life (YMYL) topic.
- High search volume indicates strong interest, but it’s important to evaluate if you can attract traffic for those keywords based on your current rankings.
- This way, each section gives a comprehensive overview of how individual factors influence SEO, along with recommendations for each factor.
- Google defines quality content as material that’s both helpful and reliable.
- To expand this list, use the service keywords as “seeds” to find more services people are searching for.
- By understanding what keywords to target and building your website content around those words, you can improve your site’s rankings in search results.
- We have various “query deserves freshness” systems designed to show fresher content for queries where it would be expected.
It was mandatory to add your keywords in the headings if you wanted to rank. It’s vital to remember that SEO isn’t only about improving rankings – it’s a wider strategy that focuses on attracting the right sort of customer to your business. And with more and more decisions being made right SEO Anomaly there in the SERP, there are even more levers you can pull that impact users before they hit your site. Once the full data is available, we’ll update this article to include more of the local SEO ranking factors that matter most for each group. Focusing on the factors in the table above should help provide a useful starting point for the tasks needed to optimize for local searches. Though, with more than 100 individual factors to choose from, it’s highly advised to focus on a broader set of tasks – with some improvements necessary in most of the grouped factors.
Rank Math PRO’s Search Intent feature simplifies intent-based optimization, helping your content rank better. Clicking the Show Intent button beside your keyword reveals its intent instantly. Optimized content begins with understanding and addressing search intent.
